Heart's Whey & Coco Rich

Whey Based Milk Alternatives

Heart's Whey & Coco Rich have now evolved to the point where some people believe they reduce cow's milk to a second-class produced in comparison!

Our dealers should be especially proud of their heart's Whey & Hearts whey Plus low-fat beverages which are celebrated as "the most significant breakthrough in the food science field this century. "We still believe it is appropriate for a rooster to continue to crow if he has the spurs to back it up." Following is a summary of a few of the Heart's Whey and Hearts Whey Plus spurs. Heart's Whey & Hearts Whey Plus has been investigated, tested, and critiqued by almost every state and food laboratory and university, including the US. FDA, USDA and many foreign countries.

Heart's Whey Plus contains less calories than vitamin D milk, 2% milk and 1& milk and approximately the same as nonfat dry milk.

Skim milk and Heart's Whey Plus contain virtually no cholesterol. 1% milk contains 10 mg, 2% contains 21 mg and vitamin d milk contains 32 mg per serving respectively. Heart's Whey Plus contains 35 percent USRDA per serving of calcium, cow's milk 30 percent of USRDA of calcium. Heart's Whey Plus contains 15 percent of USRDA of iron. Milk virtually no iron. Iron is one the nine critical nutrients as defined by the FDA. It has been estimated that one third of all American children are lacking dietary iron. Many young adults are also anemic due to lack of dietary iron.

Heart's Whey Plus contains five times the amount of vitamin A as found in vitamin D milk. Vitamin A deficiencies are not uncommon in our Western culture and throughout the world.

Heart's Whey Plus contains two times the amount of zinc as cow's milk. Zinc is important in the diet for many reasons. Zinc is the most prevalent trace element used in enzyme systems in the body. Zinc is also important to the development of sexual maturity.

Heart's Whey Plus contains over 10 times the amount of Niacin (B3) as cow's milk. Niacin expands blood vessels and promotes a satisfied feeling after eating.

Both quality and quantity of proteins found in Heart's Whey Plus tend to simulate human milk. Whey proteins are some of the most nutritious and complete proteins known to man. The protein found in Heart's Whey Plus is 90 percent whey protein and 10 percent casein. Cow's milk is 20 percent whey and 80 percent casein. Heart's Whey Plus proteins are complete proteins containing all essential amino acids.

Heart's Whey Plus contains a full load of trace elements (electrolytes) essentially the same as cow's milk. Trace elements are concentrated in the whey. Trace elements act as coenzymes, which interlock with protein to form enzymes. Enzymes are what drives the body functions. Some of the electrolytes (trace elements) found in whey are: iron, copper, zinc, manganese, boron, chromium, selenium, and iodine. The nine critical food nutrients as defined by the US. FDA are all found in Heart's Whey Plus in generous amounts.

Heart's Whey Plus has a unique carbohydrate balance containing six carbohydrates ranging from the simple to the complex. The carbohydrates unload their energy into the blood stream like a time-release capsule. They are excellent deterrents to the so-called sugar jolt which diabetics need to avoid when ingesting simple sugars. Complex carbohydrates have been recommended for weight control as opposed to simple sugars

 Whey proteins contain relatively high levels of amino acid lysine, which makes them ideal as a supplementary protein used in conjunction with cereal grains. Heart's Whey Plus combined with wheat and honey makes an excellent survival package complete with essential nutrients.

 Heart's Whey Plus contains only one-half of the amino acid Tryptophan as cow's milk. Tryptophan has been associated with drowsiness.

 There appears to be a worldwide trend in using whey proteins in infant formula due to the superior quality and the resemblance of this to human milk proteins.

 Heart's Whey Plus contains approximately 50 percent less milk sugar (lactose) than cow's milk. It has been estimated that 70 percent of the world population over four years old have lactose intolerance. Lactose intolerant people, after ingesting lactose may develop abdominal gas, cramping, diarrhea, acne, and other complications.

 Heart's Whey Plus contains less lactose than yogurt or buttermilk; only 20-25 percent of the lactose in fermented (cultured) dairy products is converted to lactic acid by the fermentation process.

 Heart's Whey Plus is considerably less allergenic than cow's milk, as based on studies by the University of California, Division of Immunology and Allergy. UCLA Medical Center showed that cow's milk contains 11 antigens where as this whey beverage contains only 5 antigens. The University of Southern California School of Medicine by Zach H. Hoddard, MD., Director of Allergy and Immunology LAC USC Medical Center verified this allergy study with similar results.

 Heart's Whey Plus follows the most recent dietary guidelines published by the American Heart Association. They are:

• Low fat. Total fat is approximately 2 grams per serving, which equates to less than one percent fat in the reconstituted product. American Heart guidelines recommend that the fat calories constitute not more than 30 percent of the total calorie content of the product. Heart's Whey Plus contains 2 grams of fat per serving which equates to 18 calories coming from fat (9 calories per gram of fat). Total calories in Heart's Whey Plus come from fat, well within the American Heart Association guidelines.
• A higher ratio of unsaturated fats in the diet. Heart's Whey Plus guarantees not less than 70 percent of the total fat is unsaturated. This means that less than 30 percent is saturated Milk fat is 66 percent saturated and only 34 percent is unsaturated.
• The American Heart Association guidelines suggest that manufacturers lower their sodium. Cow's milk contains 120-140 mg of sodium per serving, whereas Heart's Whey Plus contains only 85 mg. Cow's milk contains about 50 percent more sodium than Heart's Whey Plus.